What do you say?
Give them a simple, concise statement that clearly explains what you offer.
Remember, what we all want are solutions to our problems and things to enrich our lives.
1
Identify the problem
Show them you understant the pain they're feeling.
2
Agitate their pain points
Amp up their desire for relief.
3
Present your solution
Show them how you can resolve their problem.
4
Guide them through the result
Lastly, inspire confidence that your solution will relieve their pain.
